Wella Professionals Koleston Perfect Me+ Pure Naturals 9/03

WELLA PROFESSIONALS' PUREST PERMANENT HAIR COLOR EVER WITH ME+ TECHNOLOGY Koleston Perfect is the first professional hair color brand to feature breakthrough technologies boasting:

• Pure, balanced color results with natural depth and shine
• ME+ reduces the risk of developing a new allergy to hair color*
• Reduce the formation of free radicals for irresistible hair quality**
• Simple 1:1 mixing ratio
• Up to 100% grey coverage
• Up to 5 levels of lift
• Free of animal derived ingredients***

* FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS

Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/kolestonperfect. If you have ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

MIXING
RECOMMENDATION

Combine with Welloxon Perfect for outstanding pure color results.

Mixing ratio:
1:1
1:2 with Special Blonde

APPLICATION:

APPLICATION SAME DEPTH/ DARKER

Apply the coloring mixture immediately from roots to ends.

DEVELOPMENT TIME
Pure Naturals/Rich Naturals/Vibrant Reds/Deep Browns
NO HEAT: 30–40 min
+HEAT: 15–25 min

FULL-HEAD APPLICATION WITH LIGHTENING

FIRST STEP
Apply the coloring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.

DEVELOPMENT TIME
Pure Naturals/Rich Naturals/Deep Browns
NO HEAT: 20 min
+HEAT: 10 min

SECOND STEP
Apply the coloring mixture to the roots.
DEVELOPMENT TIME
Pure Naturals/ Rich Naturals/Vibrant Reds/Deep Browns
NO HEAT: 30–40 min
+HEAT: 15–25 min

FAST TIPS

For best gray coverage

1 FORMULATION
Use the correct amount of natural
shades to your formula.
Mixed 1:1 with Welloxon Perfect
--> 30%-50% gray: 1/3 of Pure Naturals shade
--> 50%-100% gray: 1/2 of Pure Naturals shade

2 APPLICATION
Start application on the area with
the highest % of gray.

3 SATURATION
Don’t spread the product off the
root. The new creme formula is
softer and spreads easier.

4 TIMING
30-40 min without heat
15-25 min under heat
Always check the results before rinsing